Mark Fleming

Email: markflemingdigital@gmail.com

I have worked in the online sector for the last 5 years and after enjoying both digital sales and digital marketing roles, I found a real passion for online marketing. My key strengths are online marketing, optimising websites to gain relevant traffic and enhancing websites through; functionality, user experience and analytics to increase conversions.

Over the past 5 years I have gained knowledge and experience in SEO, PPC, affiliate, social and email marketing. I keep up to date on all things ‘online marketing’ via Twitter, blogs and I’m currently reading Ken Auletta’s - Googled (which I thoroughly recommend). I have been involved with numerous site builds and re-designs and this broad digital knowledge has led me to investigating a potential spare time venture in affiliate websites.

I am a quick thinking individual with good business acumen, who is determined to succeed in the digital arena with innovation and hard work. My tenacity and ability to ingest information allow me to achieve business goals. I am analytical and have amazing attention to detail, however most solutions/achievements come from my creative mind.

I live, sleep, eat and breath the internet and the digital space, am intrigued as to how it is evolving and I’m particularly keen to develop my skills and knowledge with this evolution. My sales background gives me the ability to hear exactly what a client requires and explain how we will achieve their objectives in as little or as much technical detail as they require.

Over the past couple of years I have been privileged enough to be approached by such technology companies as Apple and more recently I have started gaining online marketing clients who I work for in my spare time (there now isn’t very much of that!). I am excited about my next digital role.

SKILLS

  • Digital Marketing: SEO, PPC, Affiliate, Email and Social Media
  • Google Analytics
  • Producing engaging, optimised content
  • HTML (continuing to progress)
  • MS Office

EMPLOYMENT

New Media Manager

Rock Insurance Innovation

Jul 2009 – Present

Responsibilities

  • Manage and grow digital marketing channels: SEO, PPC, Affiliate, Social and Email
  • Manage all in-house websites: involving re-designs, user experience, functionality & commerciality
  • Optimise trade side brands: Monarch, Teletext Holidays, etc
  • Site optimisation, functionality and user experience of in-house brands: main focus insurefor.com
  • Liaise with in-house technical team and 3rd party creative partners to accomplish online targets
  • Manage 3rd party PPC agency with budget, targets and implement ideas
  • Managed social media (mainly Twitter from a PR perspective)

Achievements

  • Planned and implemented full website redesign and optimisation of main brand insurefor.com
  • Increased year on year traffic by 66.24%, transactions by 176.80%, revenue by 156.95% and conversion rate by 67.69%
  • Increased the year on year affiliate programme transactions by 241.90%, revenue by 215.66% and conversion rate by 99.26%
  • Worked closely with 3rd party PPC agency to impart travel knowledge and innovative ideas to drive CPA down and ROI up
  • Implemented new email marketing software and strategy to increase business retention

Business Development Manager

Adfero (www.newsreach.co.uk)

June 2009

  • Adfero approached me to join them
  • Digital Marketing through news, helping enhance brand, website conversion and SEO
  • Left due to commute time of 5 hours per day, Digital Sales & Marketing Directors will both recommend

Sales & Marketing Manager

Thepeoplesweb.com                                                                                                         

Apr 2006 – Mar 2009

Responsibilities

  • New business development of white label community trading sites and internet advertising solutions to e-commerce managers/directors and affiliate marketing companies
  • Strategy to gain traffic from both online SEO & PPC and offline (national tv/radio/newspapers)
  • Account Management, ensuring clients advertising was optimised for their needs/goals, report performance (Google Analytics) and provide ideas to increase conversions
  • Suggest and implement innovations for design, user experience and functionality
  • Project manage Comic Relief auction website, liaising with U.S development company on site build and planning marketing & PR

Achievements

  • Only sales executive to over-achieve monthly sales targets on a regular basis
  • Secured numerous key accounts including; Play.com, B&Q, Littlewoods & M&S
  • Partnered with Comic Relief to produce a online celebrity auction website for Red Nose Day 09
  • Selected to represent the company when meeting with Comic Relief and other Digital Partners; Google, Facebook, Myspace, BBC, etc.
  • Companies first long term Tele-Sales Executive, promoted to Sales Team Leader, finally promoted to Sales & Marketing Manager

OTHER POSITIONS

  • Business Retention Team Leader – Yes Car Credit
  • B2B Telesales Executive -Unibind Systems
  • IT Helpdesk Representative – Lloyds Private Banking
  • Junior Stockbroker – GHW Stockbrokers

EDUCATION

  • BSc (Hons) Sport & Exercise Science – University of Brighton
  • 3 A-Levels (Business Studies, Geography & Physical Education)
  • GNVQ German
  • 11 GCSE’s Grades A-C

REFERENCES

Excellent references and recommendations available on request.